AE Basketball powered by Under Armour!

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February 07, 2019

Dear Athelite Parents and Players,

Excited for a new beginning!

For more than 10 years, Athelite Basketball Academy has prided itself in providing the best basketball experience possible for our student athletes through our various programs. These programs extend from the basic grassroots level to the most advanced elite travel teams and we continue to chase excellence and remain relentless in our pursuit. With this in mind, we’re excited to announce that Athelite Basketball Academy will now be powered by Under Armour.

What does this mean?

Our new strategic partnership will help to open doors for our players with increased competition and recruitment opportunities. Our elite travel team players will be outfitted with exclusive Under Armour apparel. However, the partnership will extend beyond just the elite athletes. Our flagship program and the largest youth rec league in Surrey will also be powered by Under Armour. Additionally, Athelite players and parents will get exclusive discounts to Under Armour apparel.

Lastly, partnering with a power brand like Under Armour will afford us the opportunity of bringing new experiences to our athletes and our community that has never been accomplished before. We look forward to sharing more news with you in the coming months. This is only the beginning!

Sincerely,
Aman Heran & Surinder Grewal
Athelite Basketball